We are Catholic moms who follow the basic tenets of Attachment Parenting. We are different personalities; we're not clones, so you should see some varying opinions on different subjects. Join us as we continue on this exciting ride known as Catholic Mothering!

Wednesday, January 05, 2005

One Million Dads, or do boycotts work?

My neighbor just came over, and told me how her husband is a member of "One Million Dads", an organization for fathers to band together to alert advertisers of offensive television programming. He'd received an email about the latest Dentyne Fire chewing gum ad.

Do these advertising people just NOT get it?? I know that young people have huge buying power, but so do adults. Sadly, most can't or won't bother to let companies know what they think of their programming or messages. I am a frequent caller to my local television stations when they air questionable ads during family time, or when they show too much blood and guts and gore during the news. Did they not learn from the Janet Jackson incident? or the NFL ad for Desperate Housewives?

I was musing yesterday about the Nestle Boycott, which has been going on for years. Is it effective? I can't speak for the impact on the Nestle Corporation's bottom line, but I can tell you that I speak out when I can. I've been able to tell quite a few people WHY I don't buy or consume Nestle products; I speak loudly in the grocery store when the kids ask to buy something, and I remind them (so others can hear) "We don't buy Nestle, remember?" I've had some funny looks, but who cares? I also politely have turned down products with a nicely worded, "I'm sorry, we don't consume Nestle products in our family due to the Nestle Boycott." I give folks that ask the 2 minute version of the reasons why, and suggest they google the phrase "nestle boycott", and see that it is just not one out-of-step mother, but a world wide movement.

Does it matter? Well, we don't buy it, so the sale doesn't happen with our family. And I know others boycott, so in some small way it does impact them. More importantly, I know that I've taken a stand, chosen a principle, and then apply it in daily decisions. I don't get the yummy smelling cookies in the mall, because they are made with Nestle chocolate chips. (rats, and they do smell so good!). I don't use their delicious flavored creamers in my coffee at the coffee shop, and I don't purchase their candies at Halloween to give out to kids that trick or treat. My children know that Nestle is a company that puts financial profit over the health and wellbeing of children and families around the world.

Yes, I would say it does matter.